There are two targeted audience for this documentary.
a) People who have never done yoga and are curious to learn something new
Those who will view this documentary will be inspired to begin a personal practice.
The objective is to incite them to move, to do something about their life. The
first portion of the DVD is instructional and therefore it will play a major
influence on this kind of audience. They will learn to do yoga postures.
Again, the first portion being instructional, it will reach and show practice for:
- Easy basic yoga posture
- Hatha-yoga for “plentiful” people
- Hatha-yoga for elderly
The, the audience will go toward the intimate interviews about yoga teachers.
b) Those who are already “sold” about the DVD since they practice yoga regularly
By curiosity, those who are already practicing Hatha-Yoga will go to the instructional
portion just to check out what it looks like. Then, almost impulsively, they
will plunge into the interviews in order to listen and see their most admire
teacher, or the one they know most about. They will want to learn something
new about the teacher being interviewed. To get this feeling of intimacy, close-ups
will be the preferred scenes they will cherish. Content will be dense to satisfy
this kind of viewer.
Pre-Production
Script |
Targetted Audience | Back H O M E |