Who is the targeted audience and what should their reaction to the film be?


There are two targeted audience for this documentary.

a) People who have never done yoga and are curious to learn something new


Those who will view this documentary will be inspired to begin a personal practice. The objective is to incite them to move, to do something about their life. The first portion of the DVD is instructional and therefore it will play a major influence on this kind of audience. They will learn to do yoga postures.

Again, the first portion being instructional, it will reach and show practice for:

- Easy basic yoga posture
- Hatha-yoga for “plentiful” people
- Hatha-yoga for elderly

The, the audience will go toward the intimate interviews about yoga teachers.

b) Those who are already “sold” about the DVD since they practice yoga regularly


By curiosity, those who are already practicing Hatha-Yoga will go to the instructional portion just to check out what it looks like. Then, almost impulsively, they will plunge into the interviews in order to listen and see their most admire teacher, or the one they know most about. They will want to learn something new about the teacher being interviewed. To get this feeling of intimacy, close-ups will be the preferred scenes they will cherish. Content will be dense to satisfy this kind of viewer.

 

Pre-Production Script
- Why this film
- The reason for doing is

What will this DVD accomplish?

Targetted Audience

Camera's Point of View

Back
H O M E